Fiona Petroni Granata
Designer and Creative Director, Management Consultant, Lecturer at POLIMODA
Designer and creative director with extensive international experience, both as an external freelance consultant and in-house management roles, with over 30 years expertise in the premium and luxury apparel and accessories market, specialised in project planning, merchandising, design and collection development over many categories and market segments, in Italy, Europe and Asia. Further, broad experience in non-design areas; brand development, marketing, merchandising, retail strategy and distribution. Parallel to my industry career I collaborate with international universities, design and business schools, creating and contributing to academic programmes and lecturing on design, merchandising, product strategy and branding. Presently collaborating with Polimoda as a visiting lecturer on undergraduate and post graduate programs, employee mentor initiatives with the luxury industry and marketing initiatives for the promotion of the institute globally.
As a women's and menswear designer with extensive international experience, both as an external freelance consultant and in internal design and product management roles, she has over 25 years expertise in the prestige apparel market, specialised in project planning, design and collection development, accessory design and product development over many categories and market segments. Parallel to her industry career she collaborates with international universities and design colleges, creating and contributing to academic programs and lecturing on design and fashion related subjects. Further, she has gained broad experience in non-design areas and presently consult on brand development, marketing, merchandising, retail strategy and distribution for young brands and start-ups in both Italy and the UK.