Pehova is a Moldova-based womenswear brand, founded in 2023, that stands for quiet strength. The designer’s vision is to unite inner confidence with outward appearance.

Pehova is inspired by masculine tailoring, which symbolizes the power and independence of women. These suits remain feminine yet strong enough to stand alongside the male world. Independence and freedom are at the core of the brand — always paired with comfort and elegance.

The concept of lazy luxury defines Pehova: effortless elegance that feels as good as it looks. Masculine lines run throughout the collections, highlighting women’s strength through refined feminine silhouettes. This quiet interplay between softness and structure captures the modern woman’s duality — graceful, yet comfortable.

Pehova speaks to women of all ages who choose clothing as a reflection of their inner state — not loud, but powerful in its stillness.

HER ESSENCE, WORN

The SS26 collection by Pehova explores stillness as a form of strength and summer as a state of being rather than a season. The collection is inspired by the need for lightness, comfort, and freedom of movement in everyday life. Our looks are designed to interact gently with the body, allowing space for breath, motion, and calm presence. Natural fabrics — linen, cotton, silk, and viscose — define the tactile quality of the collection, reinforcing the idea of effortless elegance. SS26 reflects a woman who is grounded, composed, and confident without the need for excess.


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