MBR AW25/26
PEHOVA
Pehova is a Moldova-based womenswear brand in 2023 that stands for quiet strength. The designer’s main goal is to unite inner confidence with outward appearance.
Instagram Pehova is a Moldova-based womenswear brand, founded in 2023, that stands for quiet strength. The designer’s vision is to unite inner confidence with outward appearance.
Pehova is inspired by masculine tailoring, which symbolizes the power and independence of women. These suits remain feminine yet strong enough to stand alongside the male world. Independence and freedom are at the core of the brand — always paired with comfort and elegance.
The concept of lazy luxury defines Pehova: effortless elegance that feels as good as it looks. Masculine lines run throughout the collections, highlighting women’s strength through refined feminine silhouettes. This quiet interplay between softness and structure captures the modern woman’s duality — graceful, yet comfortable.
Pehova speaks to women of all ages who choose clothing as a reflection of their inner state — not loud, but powerful in its stillness.
Pehova is inspired by masculine tailoring, which symbolizes the power and independence of women. These suits remain feminine yet strong enough to stand alongside the male world. Independence and freedom are at the core of the brand — always paired with comfort and elegance.
The concept of lazy luxury defines Pehova: effortless elegance that feels as good as it looks. Masculine lines run throughout the collections, highlighting women’s strength through refined feminine silhouettes. This quiet interplay between softness and structure captures the modern woman’s duality — graceful, yet comfortable.
Pehova speaks to women of all ages who choose clothing as a reflection of their inner state — not loud, but powerful in its stillness.
SILENT POWER
The FW25/26 collection by Pehova was born from real conversations with women. We listen — deeply and personally — to every woman who visits us. Their stories, longings, and desires form the invisible thread woven into each piece we create. This collection is our response: a tactile reflection of what modern women truly want in their clothes — presence, comfort, and quiet confidence.
At its core, this season explores the idea of stillness as power and ease as elegance. We call it lazy luxury — garments that feel effortless yet look composed. Every piece is intentionally designed so that, no matter what you wear, you feel inspired — not because the garment demands attention, but because it aligns with who you are.
The collection features soft outerwear, fluid tailoring, cozy knitwear, and layers that move with the body. Silhouettes are generous and relaxed, allowing women to feel their bodies rather than fight against them. The result is a wardrobe that becomes a continuation of the wearer — revealing different facets depending on who puts it on. Each garment becomes a quiet companion on her path to presence and personal expression.
The designer drew inspiration from the architecture and colors of Copenhagen, which are reflected in the collection’s mood board. The city’s unique blend of style, happiness, and serenity — combined with the desires of our clients — shaped this season’s vision.
PREVIOUS COLLECTION OVERVIEW
The FW25/26 collection by Pehova was born from real conversations with women. We listen — deeply and personally — to every woman who visits us. Their stories, longings, and desires form the invisible thread woven into each piece we create. This collection is our response: a tactile reflection of what modern women truly want in their clothes — presence, comfort, and quiet confidence.
At its core, this season explores the idea of stillness as power and ease as elegance. We call it lazy luxury — garments that feel effortless yet look composed. Every piece is intentionally designed so that, no matter what you wear, you feel inspired — not because the garment demands attention, but because it aligns with who you are.
The collection features soft outerwear, fluid tailoring, cozy knitwear, and layers that move with the body. Silhouettes are generous and relaxed, allowing women to feel their bodies rather than fight against them. The result is a wardrobe that becomes a continuation of the wearer — revealing different facets depending on who puts it on. Each garment becomes a quiet companion on her path to presence and personal expression.
The designer drew inspiration from the architecture and colors of Copenhagen, which are reflected in the collection’s mood board. The city’s unique blend of style, happiness, and serenity — combined with the desires of our clients — shaped this season’s vision.
PREVIOUS COLLECTION OVERVIEW