MBR SS26
GUTUTUBOY
GUTUTUBOY is an author-driven brand that operates at the intersection of toys, art objects, and social commentary.
Instagram GUTUTUBOY is an author-driven brand that operates at the intersection of toys, art objects, and social commentary. Its mission is to provoke genuine emotional responses discomfort, attachment, or rejection through distorted naive forms, tactile materials, and a deliberately imperfect aesthetic. Positioned within the urban–experimental and underground art-toy space, the brand rejects mass production and polished commercial visuals, favoring objects with raw presence and conceptual weight. GUTUTUBOY speaks to young creatives, artists, and collectors engaged with alternative culture, who seek objects that communicate ideas rather than serve as decorative commodities. The brand’s identity is rooted in fractured childhood imagery, crude irony, and a refusal to be easily consumable.
THEY NEVER GREW UP
The GUTUTUBOY toy project is developed as an intuitive system of objects formed from personal emotional states, external observations, and fragments of lived experience. The sources range from everyday objects and street scenes to visual noise, accidental forms, and internal reactions to surrounding events. The project does not aim to construct a single narrative or linear story; instead, it exists as an archive of moods, impressions, and sensations.
The toys do not represent characters and do not illustrate specific stories. They function as bodies that carry traces of influence emotional, physical, or visual. Repeated base silhouettes serve as a neutral foundation, allowing change to emerge through deformation, intervention, and added elements. Form becomes the result of accumulation rather than a predefined image.
The face is treated not as a marker of identity but as a site of disruption. It may be displaced, distorted, partially erased, or replaced by emptiness. The gaze avoids direct contact with the viewer and does not invite interaction. These choices reflect distance, detachment, and the impossibility of direct expression, leaving space for open interpretation.
Stitching, patches, growths, and foreign elements are used as traces of intervention rather than decorative details. They record moments of impact and attempts at reassembly without offering a resolved or “repaired” outcome. The objects intentionally retain a sense of tension and incompleteness, which forms a core part of the project’s visual language.
COLLECTION OVERVIEW
The GUTUTUBOY toy project is developed as an intuitive system of objects formed from personal emotional states, external observations, and fragments of lived experience. The sources range from everyday objects and street scenes to visual noise, accidental forms, and internal reactions to surrounding events. The project does not aim to construct a single narrative or linear story; instead, it exists as an archive of moods, impressions, and sensations.
The toys do not represent characters and do not illustrate specific stories. They function as bodies that carry traces of influence emotional, physical, or visual. Repeated base silhouettes serve as a neutral foundation, allowing change to emerge through deformation, intervention, and added elements. Form becomes the result of accumulation rather than a predefined image.
The face is treated not as a marker of identity but as a site of disruption. It may be displaced, distorted, partially erased, or replaced by emptiness. The gaze avoids direct contact with the viewer and does not invite interaction. These choices reflect distance, detachment, and the impossibility of direct expression, leaving space for open interpretation.
Stitching, patches, growths, and foreign elements are used as traces of intervention rather than decorative details. They record moments of impact and attempts at reassembly without offering a resolved or “repaired” outcome. The objects intentionally retain a sense of tension and incompleteness, which forms a core part of the project’s visual language.
COLLECTION OVERVIEW